Most small business owners are aware of the Internet or World Wide Web. They may even be aware that having a website can help with their marketing efforts, but many are unclear about how to get their business on the web – at a cost that is within budget. Even more are confused about what a website is supposed to achieve for the business.
Websites for Startups is, as the name suggests, the specialist in providing websites for startup and small businesses. Better still, we provide websites that can grow with your business, are easy to maintain and update and are low or no cost in ongoing maintenance.
So, we’ve established that we can help you get your business on the web. Arguably, that’s the easy part! Have you given any thought to what you want to achieve for your business through a web presence?
Even though our websites are shockingly underpriced
there is still a cost. As your small business is going to be just like most – starting with a very tight budget – you need to be clear about priorities and what is going to give you the ‘most bang for your buck’ in marketing spend.
Hopefully you will have a plan for your business. It may not be printed on 120gsm paper and bound in an impressive cover, it may be a series of spreadsheets, notebooks or just thoughts, but there will be a plan.
You also need a plan for your business marketing campaign and that plan needs to be clear about what you want, need and expect from a web marketing campaign. If you don’t do this, there is no value in simply putting up a website. It will do nothing for your business and you would be better off saving your money.
It is in our interests for your business to succeed and for your website to play a vital role in that success. For that reason we have produced a booklet Online Marketing Plan which is designed to encourage you to think about your web marketing strategy as a piece of the marketing mix you will be applying to your business.
The document is interactive. There are spaces for you to think and write; to turn the booklet into a living document that represents your business marketing plan.
It is a cliché – but it is valid…..
If you fail to plan – you plan to fail
Don’t be one of those business owners who fail simply through lack of planning.
Download your free copy of our Online Marketing Plan
