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Make a Website – It’s easier than you think

It is easier than you think to make a website. All you need is a little time, access to the Internet and a willingness to try.
Most small and startup businesses do not have the funds to pay for large, complex web design projects. Even finding budget for very reasonably priced web services can be a [...]

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Target Markets – Identifying Yours – Marketing for Startup Businesses

Who or what is your target market? ?
When you set up a new business you tend to be clear about what it is you intend to provide – be that in the way of products or services – but a surprising number of entrepreneurs are unclear about who they plan to do business with.
No startup [...]

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Website Design – 5 Key Principles

Keep these five basic principles of website design in mind when planning your site:
1. Avoid the use of splash pages
A splash page is usually a work of art containing the words ‘Enter’ or ‘Welcome’ and not much else. They often have flash animations; they serve no useful purpose, can take an age to load and [...]

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Encouraging Web Traffic

In addition to attracting new web visitors, many websites depend on returning visitors to account for a major part of their traffic.
Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue diminishes over time. Following are [...]

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Your Web Marketing Plan

Most small business owners are aware of the Internet or World Wide Web. They may even be aware that having a website can help with their marketing efforts, but many are unclear about how to get their business on the web – at a cost that is within budget. Even more are confused about what [...]

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