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Make a Website – It’s easier than you think

It is easier than you think to make a website. All you need is a little time, access to the Internet and a willingness to try. Most small and startup businesses do not have the funds to pay for large, complex web design projects. Even finding budget for very reasonably priced web services can be [...]

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What Value Are You Offering Your Web Visitors?

Providing Value

I have no idea who measured this or came up with the conclusion but the general consensus is that web visitors will land on a site as many as 7 times before they buy (or register or whatever the most wanted response is). It is rare for a transaction to be completed on the first [...]

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Why I am WordPress for Small Business Fan

Thumbnail image for Why I am WordPress for Small Business Fan

I am often asked why we now use WordPress exclusively for client website builds. The answer could be glib and easy but I think I would be doing us both a dis-service to go down that route, so the longer answer follows. To begin, let’s consider a business website per se. Building a website is [...]

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Making Assumptions

business planning

A day spent business planning for the next 12 months combined with reflection on the last 12 months has been enlightening and sobering at the same time. Some of the biggest problems of the last 12 months have been caused by the making of assumptions. It’s an embarrassing admission but one worth sharing. In one [...]

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Target Markets – Identifying Yours – Marketing for Startup Businesses

Who or what is your target market? ? When you set up a new business you tend to be clear about what it is you intend to provide – be that in the way of products or services – but a surprising number of entrepreneurs are unclear about who they plan to do business with. [...]

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