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What Value Are You Offering Your Web Visitors?

Providing Value

I have no idea who measured this or came up with the conclusion but the general consensus is that web visitors will land on a site as many as 7 times before they buy (or register or whatever the most wanted response is).
It is rare for a transaction to be completed on the first visit.
For [...]

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Why I am Wordpress for Small Business Fan

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I am often asked why we now use Wordpress exclusively for client website builds.
The answer could be glib and easy but I think I would be doing us both a dis-service to go down that route, so the longer answer follows.
To begin, let’s consider a business website per se.
Building a website is relatively easy
You may [...]

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Making Assumptions

business planning

A day spent business planning for the next 12 months combined with reflection on the last 12 months has been enlightening and sobering at the same time.
Some of the biggest problems of the last 12 months have been caused by the making of assumptions. It’s an embarrassing admission but one worth sharing.
In one case I [...]

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