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Target Markets – Identifying Yours – Marketing for Startup Businesses

Who or what is your target market? ? When you set up a new business you tend to be clear about what it is you intend to provide – be that in the way of products or services – but a surprising number of entrepreneurs are unclear about who they plan to do business with. [...]

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Website Design – 5 Key Principles

Keep these five basic principles of website design in mind when planning your site: 1. Avoid the use of splash pages A splash page is usually a work of art containing the words ‘Enter’ or ‘Welcome’ and not much else. They often have flash animations; they serve no useful purpose, can take an age to [...]

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Encouraging Web Traffic

In addition to attracting new web visitors, many websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue diminishes over time. Following [...]

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